Kim Long, a Denver author, used to publish The American Forecaster Almanac. It was a prediction of trends for the coming year based on his analysis of magazines, trade journals, on-line databases and public surveys.
Looking through some old diaries recently I came across a story about his predictions he made in November 1996.
For 1997 he predicted the following:
- Men will slick back their hair
- men will grow sideburns and beards
- grunge music will go mainstream
- younger people will rediscover cocktails
- cakes will be made smaller for single people
- country and rap music will be less popular
- granny glamour will become more common as older women show off their figures
- there may be a return to more feminine looks
- the nerd look will become popular with goofy glasses
- shirts will be buttoned to the neck
- skin-tight pants and shirts will be popular
- mismatched loud patterns will also be popular
- camping will be less popular as baby boomers don’t like roughing it
- ocean cruises will boom
- wellness vacations will become popular with an emphasis on weight loss and relaxation
- Cuba will become a popular destination as it modernises its hotels and travel restrictions are eased
- there will be parking meters that accept credit cards
- there will be watches that transfer data from computers
- the US post office will certify e-mail with a time and date stamp
- Las Vegas will remain popular
- there will be professional miniature golf
- you will be able to buy pre-autographed books
Don’t forget this was for 1997 – twenty years ago. How many did he get right?
Well smart watches didn’t make it into production until a few years ago and when did the hipster look start? And e-mails have been and gone for the younger generation fixated on social media platforms.
Cuba has certainly gone up market with a Kempinski hotel which opened last year and health and well-being is big business.
It’s strange reading the list. If he’d predicted it for 2017 he would have hit the mark on most of them. The absence of craft beers or mention of the growth in coffee bars probably gives the game away but I’ll give him 8/10 even if he got the year wrong!
Remember it was almost 10 years before Facebook and twitter and the start of the growth in social media. It was also over 10 years before 9/11 when the world suddenly seemed to become a more dangerous place.