Last June I posted about the outcomes that might be expected for South Africa or any country that hosted a large international competition like the World Cup or the Olympics.
The evidence from economists was that people would be happier – but only for about a year after the event and psychiatrists were concerned that there would be a post-event depression.
Immediately after the World Cup in South Africa it was thought that the government would break even on its investment in airports, motorways, and high speed rail links but not as many visitors arrived as were expected and budgeted for. Nevertheless the improved infrastructure will probably have long-term benefits, as long as it is well-maintained.
It was generally agreed that there had been a show of unity, pride and patriotism at the time and the crime rates improved – a decrease in murders and robberies – despite South Africa’s reputation as one of the world’s capitals in murder and rape.
Now a year later questions are being asked. According to the Times there is a big debate in South Africa about what the benefits really were and who actually benefitted. There is a belief that there has been a transformation in the way the country is perceived and although only 2/3 of the visitors expected actually arrived they had a positive experience. That has resulted in an increase in tourists from the USA of nearly 20%.
South Africa has said it is not going to bid for the 2020 Olympic games but wants to: “focus on the delivery of basic services to all South Africans”. And that’s the crux of the argument for a country with a 25% unemployment rate and with half its population living below the poverty line. Recent demonstrations about lack of clean water, toilets and electricity (so-called “service delivery protests”) were met with deadly force when an unarmed protestor was shot dead (the police responsible are now awaiting trial as it was caught on camera).
One writer described the World Cup as “the greatest hoax played on the African continent since the World Bank promised development” and another critic condemned the £9 billion spent as a crime against poor South Africans. £1 billion of that was spent on the new stadia that FIFA insisted on rather than improving existing grounds. Attendance at football matches has reportedly increased by 8% but the ticket prices have been doubled to help pay the World Cup bills.
So has anyone come out of it better off? Well FIFA made a tax-free profit of almost $700 million.