Mike the Psych's Blog

What if psychologists ruled the world? In real life?


Facebook – yet another intrusion into your privacy

Yes they want to spy on your facial features in real-time so they can judge your mood and target you with relevant adverts. Just split up? Have some booze. Where will it end?

Facebook was granted  a patent in 2015 for emotion-detection software that will allow them to discreetly take control of your phone or computer camera while you are browsing so they can analyse your emotions. Then they can serve you uplifting adverts. Or manipulate you in other ways of course. They will be spying on you without your knowledge.

Facebook calls this spyware “passive imaging data” which means its taking footage when you’ve not got your device switched on. Then an algorithm (they love their algorithms at Facebook (and Amazon too for that matter) decides if you are happy sad or bored.

Facebook has continued in its quest to analyse your emotions and manipulate you by getting patents that analyses how hard and fast you type  and adjust the font size or change the emoji to reflect your mood. In fact the have another where they analyse your facial expression instead.

They’ve already been criticised for telling advertisers that it could identify when teenagers felt insecure” or “worthless” and in need of a confidence boost.

You have to ask about Facebook‘s ethics here. Never mind that fact that they are lax in closing down jihadis and hate sites, relying on the public rather than employing enough people to monitor the platform, this is yet another intrusion into your personal space.

Zuckerberg is a messianic about this believing that no-one should have any boundaries and we should all share information (except himself). It’s time Facebook and the other tech companies learnt to respect their users a bit more.

If the government did this there would be an uproar. Companies like Facebook try to operate globally so they can avoid legal restrictions (and tax).

Part of this I blame on the freebie culture and sense of entitlement among young people. If they had to pay for Facebook directly (rather than through the advertising revenue Facebook generates) they might think differently. However given they way they voted in the recent general election I doubt it. One day they will realise that nothing in life is free.