A study of 15,000 online shoe purchases in America found that if women moved to a new area they adjusted the height of their heels to the local fashion – but only if they’d gone upmarket.
If the had moved down the socio-economic ladder they keep the same heel height as if to emphasise their superiority. Whether or not the women adjusted their heel height depended almost entirely on the relative wealth of their previous neighbourhood.
The study was carried out to investigate the contradiction in fashion – fitting in or standing out.Kurt Gray, from the University of Carolina and co-author of the study, said “From the beginning of time people … aligned themselves with the powerful and distanced themselves from the powerless. So it…
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