John West, owned by the Thai Union Group, has broken its promise to use sustainable fishing methods for at least half its products by 2014, and 100% by 2017. In reality only 2% of its tuna is caught sustainably.
Tesco threatened to pull its products last year and have recently re-confirmed that it would remove most of its products within weeks from its shelves. The supermarket said “it had decided to delist a number of core John West lines” after it reviewed its sustainable fishing policy.
Now Sainsbury’s and Waitrose have joined the fray. Sainsbury’s suggested that it would take action if John West didn’t improve its practices by 2018. A spokesman said “we’re the UK’s leading retailer of sustainable fish and we expect our suppliers to take a responsible approach to sourcing
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