This might be because positive updates from their “friends” make them feel inadequate.
Now researchers at Ohio University have discovered that people in a bad mood turn to social network sites and look up people less attractive or less successful than themselves rather than those more attractive and more successful.
Given a choice of profiles to look at on a new social networking link called SocialLink participants who had been put in a negative state of mind – by being given poor feedback on a test – spent more time looking at the profiles of people who were less attractive and less successful.
The message is if you’re feeling bad look for someone who’s feeling even worse and regain your emotional superiority.
It’s been over a year since I posted about Facebook but my 4 year-old post “So many friends but still lonely” still regularly appears in my top 5 most-read posts so clearly strikes a chord..
My previous post about Facebook was eighteen months ago when I summed up the uses (or mis-uses) of Facebook in “Facebook Follies“.
But there’s so much stuff out there about Facebook it’s hard to keep up.